Our Story
Our story began 30 years ago with the vision of the founders Rolf Vandoren and Ariane Van den Bossche. They started as a distribution company making a strong selection in toys and games that were not only fun to play but also let people grow.
Due to the changing distributing market the founders decided to develop the first ‘one player multi-level logic game’, together with their inhouse design team. The mechanics of the first SmartGames were simple, children needed to crack their brains by puzzling roads, boats, or pinguins on the gameboard to solve the challenge.
At first, they started to distribute their own product line towards the smaller toy shops. By demonstrating and letting the consumers get a taste of the challenging multi-level aspect of their games, it quickly became clear that SmartGames engaged people into a world of play, while stimulating their cognitive skills.
Although SmartGames is primarily known for their single-player logic games, the brand evolves towards more multiplayer options and digital games. The games come with a set of rules and challenges. Due to the different levels of difficulty, SmartGames allows players to progress and tackle more complex challenges as they improve their skills.
To this day SmartGames believes that people should be able to explore their own potential and capabilities just by playing. By staying true to their own nature, SmartGames has become the reference in developing games that keep your mind playfully sharp.
SMART TOYS & GAMES has become a reference into the market of toys with different successful brands in their portfolio. With Headquarters in Kontich, Belgium, most of the toys & games are developed by our own inhouse design team.
SMARTMAX
SmartMax are solid, magnetic discovery toys for toddlers and pre-schoolers as young as one year old. Enjoy worry-free, fun, and educative playtime for you and your toddler. Learn all about magnetism with these STEM toys and practice the motor skills of your child. Durable, sturdy materials make sure these sets can be passed on from generation to generation. No matter the taste of your little one, there is a set for every child. And all sets are compatible with each other. Build, play, imagine, create, and combine!
GEOSMART
Magnetic construction toys suitable for kids as young as 3 years of age that introduce children in a fun manner to academic STEM elds like geometry, technology, and engineering. Its patented dual safety system makes GeoSmart safe for small kids and sturdy for decades of qualitative playtime. Wheels, lights, remote controllable parts and spinners add extra dimensions to your structures and make sure you can build an infinite amount of constructions.
